Problem

Cars have always been a male dominated field but recently the amount of female drivers has surpassed male drivers for the first time. So now there is over 50% of the market that does not have any shop that is aimed directly at them, and because of that women often feel taken advantage of at auto repair shops.

Solution

Fikse empowers women to take control of their auto repair. By offering DI4M, DIT, and DIY auto repair. As well as a Blue-tooth diagnostic app to bring detailed information immediately to their fingertips. All with the goal of providing the information, tools, and facilities to ensure they can confidently manage their auto repair experience.